When Mask becomes a make-up tool

It has been almost a year that the sanitary crisis started and our life became dependent of masks. "KATE Mask"became a very hot topic on social Media after its launch at the end of 2020 and sold out in about a week. Why did KATE, which is Kanebo Cosmetics brand released a mask and became such a hit?


Wearing a mask became indispensable when going out and many people gave up makeup like before and no longer use lipstick despite their wish to enjoy makeup. KATE took into consideration that masks became a part of the face and started developping something that people could enjoy with the mask, putting mask itself as part of makeup.


With the concept of ' Small face makeup with a mask", the word-of-mouth spread very quickly on SNS, with many comments such " it really makes your face smaller!" or " it gives more intensity to the eyes " . KATE mask inspired by cosmetics is declined in 4 colors, with 4 concept, " Cool", " Elegant", " Serenity" , " Mode".



Photo & References : KATE Tokyo website & Instagram @kate.tokyo.official-jp


Cosmetics / Makeup / Mask