Well being and Holistic are more and more linked to our everyday life and affecting our decision when choosing products or services.
A limited edition of lip color called " Sakura Lucky Charm Lip" was launched by the brand Para Do. What is particular about this product? It was launch at a very famous temple in Kyoto " Ninnaji Temple".
Ninnaji Temple is part of the world heritage and know as being famous for love and happy marriage.
A prayer for good luck and happy love was conducted ( on november 27 2020) at the temple for the " Sakura Lucky Charm Lip".

Photo Source : parado official website
Consumer can wish for a happy love and good luck using this lip color. In each packaging is hidden a lucky sign, representing 4 different Sakura colors and designs.

Photo Source : parado official website
Cosmetics / Lip color / Limited edition