The keyword is tinted

Generation Z end of 2020 choice for cosmetics brands was based on affordable price cute packaging and soft colors.

Their top 3 brands are :


  1. Canmake- Japanese cosmetic brand with the concept of Cute , Fun and Shiny.

Photo Source : Instagram canmaketokyo


2. rom&nd is a Korean brand created by a Korean beauty Youtuber. Putting her color personal colorist degree in the cosmetic creation, fans love her choices of subtle colors.


Photo Source : Instagram romandyou


3. MAC - MAC is popular among the young generation for its wide variety of lip tinted colors that won't stain under the mask.


Photo Source : Instagram maccosmeticsjapan

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