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PERSONALIZED SUPPLEMENT
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PERSONALIZED SUPPLEMENT

Supplement just for you. One the 2021 forecasted keyword is Personalization. Personalized skin care "FUJIMI"is a skincare brand which...
Traveling through travel Inflencers
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Traveling through travel Inflencers

They make us travel through Instagram Photos are indispensable when choosing a travel destination. Many photos of travel destination are...
"Do YOU BIG?" - new social media trend for Generation Z
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"Do YOU BIG?" - new social media trend for Generation Z

For the generation Z, how to post " photogenic (haeru 映える) " photos and videos on social media remains one the biggest concern for 2021....
Valentines Day new trend- " non-contact" & Gift for Myself
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Valentines Day new trend- " non-contact" & Gift for Myself

Valentine's Day in Japan was established in the 1950's as a day women giving chocolates to men. Initially the chocolate gift was for the...
When Mask becomes a make-up tool
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When Mask becomes a make-up tool

It has been almost a year that the sanitary crisis started and our life became dependent of masks. "KATE Mask"became a very hot topic on...
UNIQLO Pay
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UNIQLO Pay

UNIQLO has started its own cashless payment application linked to its UNIQLO app - UNIQLO Pay. Customers will be able to pay at UNIQLO...
When holistic is linked to cosmetics
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When holistic is linked to cosmetics

Well being and Holistic are more and more linked to our everyday life and affecting our decision when choosing products or services. A...
What is MOE(萌え)? Why is it so popular in Japan?
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What is MOE(萌え)? Why is it so popular in Japan?

What is MOE? It is not a product nor a place, but an expression that you will find very often in Japan. Moe originally comes from the...
#STAYHOME - the posting trends
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#STAYHOME - the posting trends

#STAYHOME or hashtags like #ENJOYHOME , related to enjoy and find smart and fun ways to spend time at home became popular in 2020. With...
Social Media Born Artists
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Social Media Born Artists

Before it was TV, Radio, records.. Now Artists are born via Social Media, voted by the public. 5 rising japanese artists in 2021 ,born...
Next comes : JUJUTSUKAISEN?
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Next comes : JUJUTSUKAISEN?

After the huge success of the Anime, Kimetsu no Yaeiba ( english title : Demon Slayer) , the 2021 trend could be JujutsuKaisen, a dark...
The keyword is tinted
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The keyword is tinted

Generation Z end of 2020 choice for cosmetics brands was based on affordable price cute packaging and soft colors. Their top 3 brands are...
Generation Z Choice - Top Youtuber
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Generation Z Choice - Top Youtuber

Generation Z's choice top Youtuber last semester of 2020 in Japan is : Paparapiz パパラピーズ Paparapiz Youtube Paparapiz is a girl ( Tanakaga)...
SENIOR INFLUENCER IN JAPAN
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SENIOR INFLUENCER IN JAPAN

One of the top 10 most popular instagrammer in Japan- bonpon511
MASK FRIENDLY COSMETICS
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MASK FRIENDLY COSMETICS

Tips for how to look pretty wearing a mask or skin care products that are gentle with masks are very popular
SHOWROOM - talk live with idols
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SHOWROOM - talk live with idols

Showroom is one of the top 10 most popular SNS in Japan
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